“One of the most successful branded activations in Roblox across the regional advertising market, surpassing 28.5 million visits.

The project combined strong creative execution, fast production, and a highly collaborative workflow from concept to launch. The team stayed deeply involved throughout every stage, helping transform the experience into a standout branded world inside Roblox.”

Alena Isaeva,
Head of Digital Communications
AUCHAN Russia

“ACTICITY became one of the leading FMCG brand experiences inside Roblox in the Russian market, surpassing 10 million visits. At its peak, average playtime reached 26.1 minutes, outperforming genre benchmarks and building a highly engaged player community.

Throughout the collaboration, the project combined fast production, flexible execution, and a strong focus on long-term world development and live engagement.”

Yulia Morozova,
Brand Manager
Actimuno

“We created an immersive branded experience inside Roblox that became a key part of Rastishka’s renewed brand communication and introduced its new characters to a new generation of players. The project surpassed 3.9 million visits and became one of the platform’s standout kids experiences in the Russian market.

The collaboration combined strong creative execution, attention to detail, and a highly flexible production process. It was a genuinely rewarding experience to build this world together.”

Maria Muslimova,
Senior Brand Manager
Rastishka

“The project successfully connected the audience of the animated series and YouTube through an interactive experience inside Roblox, expanding the Turbozaurs universe for a new generation of players.

Building the Turbozaurs world inside Roblox was a highly positive experience. The team quickly understood the vision behind the project, brought strong creative ideas to the table, and maintained an agile and collaborative workflow throughout development.

The entire process was clear, flexible, and well organized, transforming the project into a standout branded experience for a younger audience.”

Oksana Yaverbaum,
Marketing Director
Animation Studio «Caramel & Co»

“VkusVill is always looking for new ways to stay close to its audience, explore emerging channels, and experiment with new formats. The strongest projects happen when teams share the same vision — that’s when an idea truly comes to life and becomes something memorable for players.

As part of the project, we became the first brand in Russia to integrate a loyalty card into a virtual world inside Roblox, connecting the user experience between offline purchases and online gameplay.

Minimal stress, maximum collaboration, and a constant exchange of ideas and inspiration — that’s how our virtual world inside Roblox was created.”

Anna Platova,
Online Marketing Lead
VkusVill

“Through this collaboration, we created a unique Rosa Khutor metaverse experience inside Roblox. The project became an important part of the anniversary year celebrating the Sochi Olympic Games legacy, helping introduce this story to a new digital audience.

The team did an outstanding job recreating the resort’s key locations. The gameplay activations — including skiing and snowboarding — stood out for their level of detail and focus on player experience.”

Marina Gromchenko,
Head of Media Communications
Interros Group

“SLAVDALAND became a successful example of how an FMCG brand can connect offline and digital experiences for a younger audience inside Roblox.

The project integrated real-world promotional mechanics through bottle cap codes, creating an interactive experience that encouraged users to engage both inside and outside the game.

The campaign helped expand the brand’s digital reach, strengthen audience engagement, and transform a traditional promotion into an interactive entertainment experience.”

Nikita Sidorov,
Marketing Specialist
SLAVDA Group